is the brainchild of two very passionate second-generation Italians, who embrace the philosophy of La Bella Figura. La Bella Figura can mean many things, but it's essence lies in presentation... how one looks, how one smells, how one carries oneself; basically, making the best possible impression in all things, all the time. Here we are focused on personal care and grooming. Italy is world-renowned for it's personal care products, from soaps and shaving products, to fragrances, colognes and grooming accessories. Our goal is to bring you the very best that Italy has to offer and to do it in a way that will make our ancestry proud because we believe that practicing La Bella Figura enhances the beauty and peace in the world.