How it started...
A family holiday in Italy became a treasure hunt for an ancient barber tool called an "alum stone."
My father in law, a retired Italian barber, enlisted me on this mission and I in turn enlisted my favorite uncle.
In Lucca, Tuscany, my uncle found an old stash of alum blocks and little did we know this would change our lives forever.
Our eyes were opened to a totally different way of shaving, traditional wet shaving!  A few months later, a partnership between uncle and nephew was formed and an Italian holiday gave birth to a new passion. is about sharing our passion for Italy and traditional wet shaving with you!
With love, Joseph & Michael